Solutions
Helping you make the right decision.
From robust survey fieldwork to expert qualitative recruitment, our services are designed to support researchers and strategists at every stage of the insight journey.
What we do
Audience Recruitment
We work closely with our clients to ensure every project starts with the right foundation—advising on audience coverage, screening criteria, and research design to bring only the precise target audience(s) of interest into your research program.
Project Management
We partner with leading research practitioners to ensure every primary study is meticulously executed—customized to fit the brief, the audience, and the complexity of the ask. From recruitment to fieldwork, we handle the details so you can focus on delivering impactful insights with confidence and clarity.
Data Quality Control
At mullin insights we take a holistic approach to data quality—because getting it right means more than just clean responses. From thoughtful screener design and rigorous recruitment to real-time monitoring and post-field validation, every step is built to protect the integrity of your insights.
Client Stories
A small collection of our work.
Client: NSF
NSF is a leading global certification and assurance provider specializing in food safety. Serving the entire food value chain—from agriculture and production to distribution, retail, and hospitality—NSF delivers testing, inspection, certification, and consultancy services that help organizations meet the highest standards of safety and compliance. To maintain its leadership position in the market, NSF sought deeper insight into industry needs, challenges, and perceptions, with a particular focus on Global Food Safety Initiative (GFSI) certification schemes and the growing impact of ESG (Environmental, Social, and Governance) factors on the sector.
Methodology: Market Exploration
End-to-end recruitment and data collection for a two-phase global study engaging food supply chain experts in 14 countries. A qualitative phase consisted of recruitment and scheduling of ten 45-minute video interviews with senior food safety, compliance, and supply chain decision-makers across the US, UK, and China, ensuring a mix of roles, organization sizes, and sectors, with translation support for non-English interviews. For the quantitative phase, the team managed the global recruitment of 1,200 qualified respondents across North America, LATAM, EMEA, and Asia, representing a balanced mix of organization sizes, sectors, and senior roles.
Industry: Public Health
The program provided NSF with a clear, data-driven understanding of GFSI certification adoption patterns, key decision drivers, competitive positioning, and ESG priorities across diverse global markets. Insights from the study equipped NSF to refine its market strategy, strengthen its value proposition, and produce high-impact thought leadership content. The findings were leveraged at the GFSI Conference to enhance NSF’s visibility and credibility, positioning the organization as a trusted authority on food safety and ESG in a rapidly evolving global supply chain landscape.
Client: The Trade Desk
The Trade Desk is a leading global advertising technology company that empowers advertisers, agencies, and brands to buy digital media across a wide range of channels and devices. Known for its innovative demand-side platform, The Trade Desk enables data-driven, programmatic ad buying with precision targeting and real-time analytics. With a commitment to transparency, performance, and customer success, the company partners with some of the world’s largest advertisers to deliver impactful campaigns and measurable business outcomes.
Methodology: Brand Measurement
The team at mullin insights led end-to-end data collection for a multi-year, 14-country brand tracking program for The Trade Desk, delivering consistent, high-quality insights across diverse global markets. From precision-targeted recruitment of key decision-makers and consumers to rigorous, standardized execution, the team ensured every wave of research was credible, comparable, and actionable. This long-term program provided The Trade Desk with a robust foundation to measure brand performance, track shifts in perception, and strengthen its position as a global leader in advertising technology.
Industry: Technology
The Trade Desk’s multi-year, multi-country brand tracking program delivered consistent, actionable insights that helped shape a highly effective global marketing strategy. By enabling The Trade Desk to monitor brand performance, identify emerging perception shifts, and fine-tune messaging for key markets, the program supported stronger, more targeted campaigns. Over the course of the study, The Trade Desk’s market capitalization grew from $20B to $43B—growth fueled in part by a marketing approach informed by robust, data-driven brand intelligence.
Client: Bain & Company
Bain & Company is the top ranked global management consulting firm known for working shoulder-to-shoulder with clients to drive transformative results. With a reputation for bold thinking and practical solutions, Bain partners with leading businesses, private equity firms, nonprofits, and governments to tackle their most pressing challenges.
Methodology: Segmentation
A complex multi-country study targeting extremely hard-to-reach luxury goods shoppers was executed to support a large-scale segmentation for a globally recognized luxury fashion client of Bain & Company. The project involved precise audience sourcing across diverse markets, rigorous data cleaning, programming, and translation to ensure data integrity and cultural relevance. Despite a very tight turnaround time, expertly tabulated and high-quality data was delivered, enabling Bain to develop nuanced consumer segments and strategic insights for the client’s global growth initiatives.
Industry: Management Consulting
As a result, the client gained a deeper and more granular understanding of distinct luxury shopper profiles across key regions, uncovering subtle differences in preferences, motivations, and purchasing behaviors. This rich segmentation empowered the client to tailor marketing strategies with precision, optimize product development to better align with regional tastes, and personalize customer experiences at scale. These insights ultimately translated into stronger brand resonance, increased customer engagement, and measurable growth in market share within highly competitive luxury markets around the world.