Last updated: January 2026

Mullin Insights (“Mullin Insights,” “we,” “us,” or “our”) is committed to protecting personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy laws.
This Privacy Policy explains how we collect, use, disclose, retain, and safeguard personal information when you visit mullininsights.com or interact with us.

1. Accountability
Mullin Insights is responsible for personal information under its control. We have policies and practices in place to ensure compliance with PIPEDA.
For any questions or concerns regarding privacy, please contact us using the details in Section 11.

2. Identifying Purposes
We collect personal information for the following purposes:

• Responding to inquiries and communications

• Providing research and consulting services

• Managing client relationships and business operations

• Conducting market research and analysis

• Improving website performance and user experience

• Complying with legal and regulatory obligations

Personal information will not be used for purposes other than those identified, except with consent or as required by law.

3. Consent
We obtain consent for the collection, use, and disclosure of personal information, except where permitted or required by law.
Consent may be:

• Express (e.g., submitting a contact form or research consent)

• Implied (e.g., using our website or communicating with us for business purposes)

You may withdraw consent at any time, subject to legal or contractual restrictions, by contacting us.

4. Information We Collect
a. Information You Provide

• Name

• Email address

• Company name

• Phone number

• Any information you voluntarily submit through forms, emails, or communications

b. Automatically Collected Information
When you visit our website, we may collect:

• IP address

• Browser type and device information

• Pages visited and time spent on the site

• Referring website addresses

This information is used for analytics, security, and website improvement.

5. Limiting Use, Disclosure, and Retention
We:

• Use personal information only for identified purposes

• Do not sell or rent personal information

• Disclose information only to trusted service providers or as required by law

• Retain personal information only as long as necessary to fulfill identified purposes

Once no longer required, information is securely deleted or anonymized.

6. Market Research Activities
If you participate in research conducted by Mullin Insights:

• Participation is voluntary

• You may decline to answer any question

• Data may be anonymized or aggregated for reporting

• Personal identifiers are separated from research data where appropriate

Project-specific consent notices may apply.

7. Safeguards
We use reasonable administrative, technical, and physical safeguards to protect personal information against:

• Loss or theft

• Unauthorized access, disclosure, copying, or modification

Despite these safeguards, no method of transmission over the internet is completely secure.

8. Openness
This Privacy Policy is publicly available and describes our personal information management practices. Additional details may be provided upon request.

9. Access and Correction
You have the right to:

• Request access to your personal information

• Request corrections to inaccurate or incomplete information

Requests will be handled within a reasonable time and in accordance with PIPEDA.

10. Cookies and Third-Party Analytics
We may use cookies and third-party analytics tools (such as Google Analytics) to understand website usage.
You can manage or disable cookies through your browser settings.

11. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:
Privacy Officer
Jeremy Mullin
Email: jeremy.mullin@mullininsights.com
Website: https://www.mullininsights.com

12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.